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Evian extends branding efforts online
Bottled-water marketer Evian is making its online-branding debut via a streaming video ad campaign using iClips' streaming-video delivery system. Evian launches the new campaign with a series of 10-second streaming video ads that will be included in every streaming message created by users at iClips' partner sites, including NBCi, and iClips site ( During the flight, Evian also will use iClips' video-delivery system to send a promotional video featuring Lisa Shaw, Evian's 2001 spokeswoman, to their consumer base via e-mail.

Copyright February 2001, Crain Communications Inc.