Tuesday September 28 12:20 PM EDT
MarketWatch Deal Full Of ContentSteve Vonder
America Online, further strengthening its ties with
Internet properties backed by the CBS television network,
today said it has struck a multiyear content distribution
deal with financial information provider CBS MarketWatch.
CBS MarketWatch will pay AOL a minimum of $21 million in
cash and promotion during the next three years in exchange
for prime positioning as a key provider of business and
finance news on a string of AOL-owned properties.
The new partnership extends the alliance between CBS and
AOL. The television network already distributes content
from its news division via AOL. Additionally, CBS partner
SportsLine USA also is a longtime anchor tenant in AOL's
sports content areas.
CBS MarketWatch will be featured on AOL's flagship online
service along with the company's AOL.com and Netscape
Netcenter portals. The deal extends an existing arrangement
between CBS MarketWatch and AOL's CompuServe service.
The companies will partner to use the AOL service to
conduct scientific online polls. The results of the surveys
will be integrated into television and radio programming
being developed under the CBS MarketWatch brand name.
CBS MarketWatch also will develop "slide show" news
reports integrating audio and still photos to be distributed
on the primary AOL service.