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Evian extends branding efforts
Bottled-water marketer Evian is making its online-branding
debut via a streaming video ad campaign using iClips'
streaming-video delivery system. Evian launches the new
campaign with a series of 10-second streaming video ads that
will be included in every streaming message created by users
at iClips' partner sites, including NBCi, Homestead.com and
iClips site (www.iClips.com). During the flight, Evian also
will use iClips' video-delivery system to send a promotional
video featuring Lisa Shaw, Evian's 2001 spokeswoman, to
their consumer base via e-mail.
Copyright February 2001, Crain Communications Inc.