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Monday February 8, 12:03 pm Eastern Time

Company Press Release

SOURCE: The Pixel Company

The Pixel Company Stakes a New Claim on the Desktop

Demo 99 Audience Sees Preview of New Product Based on Technology That Expands Digital Real-Estate Beyond Windows

DEMO 99, INDIAN WELLS, Calif., Feb. 8 /PRNewswire/ -- The Pixel Company today gave 800 of the high-tech industry's most influential players a sneak- preview of NetSpace(TM), the company's next product that exploits the unused screen space beyond the edge of the Microsoft Windows desktop, taking advantage of Pixel's patent-pending technology.

Pixel's first product to exploit this new screen real-estate, MySpace(TM), was announced last June. MySpace runs in the newly created region directly under the Windows taskbar and provides the user with web navigation, Internet messaging, and user control of applications.

``MySpace and NetSpace are the first two facets of a strategy to dominate the one area of the screen that the operating system can't control,'' said Tom O'Rourke, president and CEO of The Pixel Company. ``Eventually, we will be able to provide an Internet-centric operating environment in the screen space around the traditional Windows desktop.''

The Pixel Company was one of 30 cutting-edge companies invited to show their products and technologies on-stage at Demo 99 at a session titled ``Close to the Core'' focused on operating system and core-level computer functionality.

``The Pixel Company's technology has the potential to change the way people interact with their computers,'' said Chris Shipley, industry analyst and executive producer of Demo 99. ``The PC industry needs to be focused on making computers easier to use. Pixel's technology offers a creative solution to the way we gather and disseminate information and I'm pleased to have them participate and speak at Demo 99.''

The Pixel Company's patent-pending technology is unique in that it writes directly to the graphics driver of a computer. This enables it to write to the space outside of what the Windows operating system recognizes as the desktop, taking advantage of new real estate around the edge (overscan area) on a computer screen. Currently, Pixel has developed toolbar applications that take advantage of this technology, but future applications could allow users to run multiple operating systems on a single machine, all controlled from outside the operating system by Pixel's technology.

About Demo

Demo is a unique combination of information services designed to give technology industry ``influencers'' insight into the future of personal technology. DemoLetter, a printed newsletter distributed monthly, and DemoLetter, Weekly Edition boasts a subscriber base of senior executives at the leading hardware and software companies, as well as consultants and venture capital firms. DemoLetter is the personal computing industry insider's go-go place for information, insight and analysis on emerging ideas, trends and the future of personal computing. For more information about Demo 99 and its partners, visit the conference Web site at http://www/demo99.com/.

About The Pixel Company

Established in 1997, The Pixel Company is a wholly owned subsidiary of Ark Interface II, a pioneer in 3-D interface design for computer technology whose products, such as MySpace Online, are in use today on more than ten million home computers worldwide. The Pixel Company is first to market with a completely new way of accessing technologies outside the rules and restrictions of the traditional operating system desktop with their flagship product, MySpace. For more information, visit The Pixel Company Web site at www.thepixelcompany.com.

(c) 1998 The Pixel Company. All Rights Reserved. Patent Pending in the US and other countries. The Pixel Company, The Pixel Company logo, MySpace and NetSpace are trademarks of The Pixel Company. All other trademarks or registered trademarks are property of their respective owners.

SOURCE: The Pixel Company

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