Twitter for Business Webinar

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I rarely accept invitations for Webinars (online seminars). I know Twitter reasonably well, having used the service regularly for over two years. Why then did I attend a Twitter for Business Webinar this past Thursday?

Two reasons:

  1. I knew one of the primary presenters for a number of years, so I had reason to believe this wouldn’t be a waste of my time
  2. I am close to launching a new, niche, micro-business, and I was curious as to whether I’d learn anything that might net me one extra paying customer ๐Ÿ˜‰

The person mentioned in #1 above is Chris Abraham (if you can’t figure out how to contact him from that page, leave the Internet now!). ๐Ÿ˜‰ I have known Chris for many years, originally meeting him through the Zope Community. We’ve remained in touch over the years, even as he broadened his horizons into Digital PR and Advocacy.

As for #2, even though I’ve been using Twitter continuously for a long time, I don’t use it as a business tool at all. Some of the people I follow do, very effectively, so I’m not clueless in that arena. Still, I thought Chris might have a trick or two to teach me (and others).

Joining Chris was Anamitra Bannerji of Twitter, so even if Chris didn’t come through, perhaps Anamitra would. Playing the role of MC was Owen Linderholm. I believe that Owen is part of WebinarAce, but don’t hold me to that.

Suffice it to say that my interest was held for a little over an hour. After that, it ended, rather than implying that my interest waned. ๐Ÿ˜‰

After Owen’s introduction, Anamitra did a very nice job, followed by Chris. I waited until now to post this, because they said during the Webinar that they would post the slides and the recording online within a few days, and indeed, they came through with both.

Recording of the Webinar.

Chris Abraham’s Slides.

Thank you Chris, Anamitra and Owen for an hour well spent.

In addition to the live presentations, they used Twitter effectively to gather questions for the Q&A section. The entire stream of Tweets can be seen by searching the hashtag #twiz (which I believe they intend to keep using actively). People asked questions and tagged their questions with #twiz, and then Owen selected a number of pertinent questions and Anamitra and Chris responded to them. Very nicely done.